Peshawar Zalmi has officially announced TikTok sensation Jannat Mirza as its social media ambassador for the 10th season of the Pakistan Super League (PSL). The franchise revealed the partnership via its official platforms, highlighting Mirza’s role in enhancing the team’s digital presence.
With millions of followers across various social media channels, Jannat Mirza is one of Pakistan’s most prominent online influencers. Her appointment is expected to deepen the team’s connection with younger fans and amplify online engagement throughout the tournament.
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The move is part of Zalmi’s broader digital outreach strategy, which also includes superstar Mahira Khan, who was previously named the team’s brand ambassador.
As PSL 10 kicks off, Zalmi hopes to blend cricket and pop culture, turning their social media into a powerhouse of entertainment and fan interaction.
