Nora Fatehi has become the latest celebrity to be targeted by deepfake technology, joining a list that includes Rashmika Mandanna, Katrina Kaif, Kajol, Alia Bhatt, and Priyanka Chopra. Nora expressed her concern after a meticulously crafted deepfake video featuring her endorsing a fashion brand surfaced online.
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In response, Nora Fatehi shared a screenshot of the deepfake video on her Instagram stories, emphasizing that the content was not authentic. The morphed clip replicated the actor’s voice, body language, and overall presentation, posing a convincing challenge to discern from genuine content.
This incident highlights the growing threat of deepfake technology in India, particularly affecting celebrities. The proliferation of deepfake content poses challenges for individuals in the public eye, as these manipulations can potentially harm their reputation and credibility. Celebrities are increasingly facing the need to address and combat such convincing imitations in the digital space.