Pakistani model and actor Saheefa Jabbar Khattak has faced criticism online after comments about hiring preferences at her restaurants sparked debate on social media.
Saheefa Jabbar Khattak, who recently expanded into the food business, operates two eateries in Lahore. The restaurants are Roni’s Pizzeria and Picky Patty. She often shares updates about these ventures with her followers online.
The controversy started after a video shared on Instagram. In the video, Saheefa Jabbar spoke about her hiring preferences for restaurant staff. She said she preferred to employ Pashtun workers because she believed they were more trustworthy.
The statement quickly spread across social media platforms. Many users reacted strongly and criticised the remarks. Several people said that comments like these can promote stereotypes about different communities.
Many social media users argued that judging workers based on ethnicity is unfair. They said hiring decisions should be based on skills and professionalism instead.
One Pashtun user also shared their opinion online. The user said the statement could be seen as disrespectful toward Urdu-speaking and Punjabi communities.
Another user called for a boycott of the businesses. The comment suggested that if Saheefa Jabbar preferred Pashtun employees, then only Pashtun customers should visit the restaurants.
Several others highlighted the issue of discrimination in the hospitality industry. They said workers in restaurants often face low wages and limited job security. Because of this, fair hiring practices are important.
One social media user raised concerns about salaries in the food sector. The comment suggested that better wages would attract skilled employees from different backgrounds.
Another user wrote that improving working conditions would help businesses find reliable staff. The comment also criticised the idea of linking trustworthiness to any particular ethnic group.
The debate continued across social media, with many users urging Saheefa Jabbar to clarify or apologise for the remarks. Some said public figures should be careful with their statements because they influence large audiences.
As of now, Saheefa Jabbar has not issued any public response to the criticism. The discussion around the comments continues online as users share different perspectives.
In other news read more about Saheefa Jabbar Faces Backlash Over Posting Bold Photos on Social Media
The incident highlights how statements made by celebrities can quickly become part of wider public debates. It also shows the growing focus on workplace equality and fair treatment in Pakistan’s hospitality industry
