An important meeting chaired by Chairman Capital Development Authority (CDA) Muhammad Ali Randhawa was held on Tuesday, during which several key decisions were made to enhance the marketing landscape in Islamabad.
Starting from July 1, 2024, the CDA will launch 3D and digital marketing initiatives aimed at leveraging modern advertising techniques to attract people to various advertising materials. The plan includes the installation of digital screens along major highways and in commercial centers throughout the city.
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These digital screens are expected to significantly boost CDA’s revenue. The screens will be installed on an annual rental basis for a period of three years. The contractor responsible for the installation will also cover other associated expenses.
The contract for the installation of these screens will be awarded through an auction process, with the contract going to the highest bidder. This move is part of CDA’s broader strategy to modernize marketing practices and generate additional income through innovative advertising solutions.
