Pakistan’s fashion industry is renowned for its rich blend of traditional and contemporary styles, catering to diverse tastes across all age groups. From luxurious bridal collections to trendy western wear, top local brands offer something unique for everyone.
This guide brings together some of the best Pakistani clothing brands, covering options for women, men, children, and those seeking stylish eastern or western wear. Doesn’t matter if you’re after high-end fashion or affordable everyday pieces, these brands reflect the country’s vibrant fashion scene, merging quality with creativity. Keep reading to find the perfect brands to elevate your wardrobe this season!
Table of Contents
Overview of the Best Pakistani Clothing Brands
| No. | Brand | Price Range (PKR) | Website |
| 1 | Khaadi | 2,000 – 15,000 | khaadi.com |
| 2 | Sana Safinaz | 3,500 – 30,000 | sanasafinazofficial.com |
| 3 | Limelight | 1,500 – 10,000 | limelight.pk |
| 4 | Generation | 2,000 – 12,000 | generation.com.pk |
| 5 | Sapphire | 2,500 – 20,000 | sapphireonline.pk |
| 6 | Bonanza Satrangi | 1,500 – 10,000 | bonanza.com.pk |
| 7 | Charcoal | 3,000 – 20,000 | charcoal.com.pk |
| 8 | Gul Ahmed | 1,800 – 15,000 | gulahmedshop.com |
| 9 | Edenrobe | 2,000 – 18,000 | edenrobe.com |
| 10 | Deepak Perwani | 20,000 – 100,000 | deepakperwani.com |
| 11 | Bachaa Party | 500 – 5,000 | bachaaparty.com |
| 12 | Featherhead | 1,200 – 6,000 | featherheadpk.com |
| 13 | Hopscotch | 600 – 3,000 | hopscotch.pk |
| 14 | Babyshop | 700 – 4,000 | babyshopstores.com |
| 15 | Edenrobe Kids | 900 – 3,500 | edenrobe.com |
| 16 | Hustle N Holla | 1,500 – 5,000 | hustlenholla.com |
| 17 | ROBES | 2,000 – 6,000 | robespk.com |
| 18 | Zeen | 1,800 – 5,500 | zeenwoman.com |
| 19 | The Chintz | 1,200 – 4,000 | thechintz.com |
| 20 | Outfitters | 1,500 – 6,000 | outfitters.com.pk |
| 21 | Alkaram Studio | 1,500 – 15,000 | alkaramstudio.com |
| 22 | Maria B | 2,500 – 30,000 | mariab.pk |
| 23 | Cross Stitch | 2,000 – 12,000 | crossstitch.pk |
| 24 | Warda | 1,500 – 10,000 | warda.com.pk |
| 25 | Zellbury | 1,000 – 7,000 | zellbury.com |
Top Female Clothing Brands in Pakistan
Pakistan’s fashion scene offers an impressive array of women’s clothing brands that capture traditional craftsmanship while embracing modern styles. From luxurious bridal wear to affordable casual outfits, these brands ensure every woman can find something that resonates with her unique style and budget.
1. Khaadi
Khaadi is a household name in Pakistan, renowned for preserving traditional craftsmanship through its signature handwoven fabrics. The brand’s collections bring an elegant mix of eastern wear, fusion pieces, and even home textiles. With every season, Khaadi unveils a refreshing burst of color and creativity, featuring everything from printed lawn suits and pret wear to cozy winter shawls, ensuring that each piece reflects cultural richness.
| Brand | Price Range (PKR) | Website | |
| Khaadi | 2,000 – 15,000 | @khaadi | khaadi.com |
2. Sana Safinaz
Synonymous with high-end fashion and sophistication, Sana Safinaz stands out with collections that reflect opulence through rich fabrics and exquisite embroidery. This brand offers luxury lawn collections, bridal wear, and party outfits that are perfect for weddings and festive occasions, embodying elegance and grandeur with every design.
| Brand | Price Range (PKR) | Website | |
| Sana-Safinaz | 3,500 – 30,000 | @sanasafinaz | sanasafinazofficial.com |
3. Limelight
Limelight strikes the right balance between affordability and style, offering a vast range of casual, pret, and formal collections for women of all ages. Known for trendy tops, kurtis, and festive collections, Limelight’s designs suit both everyday wear and special occasions, making it a versatile choice for style-conscious shoppers.
| Brand | Price Range (PKR) | Website | |
| Limelight | 1,500 – 10,000 | @limelight.pret | limelight.pk |
4. Generation
Generation champions cultural heritage through bohemian-inspired fashion, featuring intricate prints, hand-embroidered pieces, and bold cuts. Dedicated to inclusivity, this brand offers styles that cater to a variety of shapes and sizes, allowing women to express their unique style while embracing traditional artistry.
| Brand | Price Range (PKR) | Website | |
| Generation | 2,000 – 12,000 | @generationpk | generation.com.pk |
5. Sapphire
Sapphire blends premium fabric with vibrant prints, making it a top choice for seasonal wardrobes. The brand’s lawn and pret collections are ideal for summer, while its luxurious velvet outfits are perfect for winter festivities. Sapphire also offers a range of accessories, allowing customers to complete their look effortlessly.
| Brand | Price Range (PKR) | Website | |
| Sapphire | 2,500 – 20,000 | @sapphirepakistan | sapphireonline.pk |
Best Men Clothing Brands in Pakistan
Men’s fashion in Pakistan is thriving, with brands that provide everything from sleek formalwear to classic shalwar kameez. These top brands are known for their quality fabrics, stylish designs, and versatility, offering options that meet the needs of modern men across different settings.
1. Bonanza Satrangi
Bonanza Satrangi is a cornerstone in Pakistan’s fashion landscape, celebrated for its versatile clothing range that includes formal and casual wear. With offerings like classic shalwar kameez and suits, Bonanza combines budget-friendly pricing with quality, catering to a broad customer base looking for both style and value.
| Brand | Price Range (PKR) | Website | |
| Bonanza Satrangi | 1,500 – 10,000 | @bonanzaofficial | bonanza.com.pk |
2. Charcoal
Charcoal is celebrated for its sleek and modern menswear collection, which resonates with both young professionals and seasoned executives. Known for its emphasis on formal and semi-formal attire, Charcoal offers well-tailored suits, shirts, and trousers, all crafted to reflect quality and refinement.
| Brand | Price Range (PKR) | Website | |
| Charcoal | 3,000 – 20,000 | @charcoalpk | charcoal.com.pk |
3. Gul Ahmed
Gul Ahmed is a well-established Pakistani fashion brand name, recognized for its premium quality of fabrics and versatile designs. The brand offers a diverse range of men’s clothing, from traditional kameez shalwar to contemporary western-style outfits, all crafted with a focus on comfort and durability.
| Brand | Price Range (PKR) | Website | |
| Gul Ahmed | 1,800 – 15,000 | @gulahmedpk | gulahmedshop.com |
4. Edenrobe
Edenrobe brings together traditional and modern menswear, offering a stylish collection that includes suits, kurtas, and trousers. Known for mid-to-high pricing, the brand is popular for its fashionable take on classic men’s apparel, appealing to a wide audience with its versatile options.
| Brand | Price Range (PKR) | Website | |
| Edenrobe | 2,000 – 18,000 | @edenrobe | edenrobe.com |
5. Deepak Perwani
Deepak Perwani is one of Pakistan’s top luxury menswear designers, known for his intricate designs and high-end formalwear. With an array of suits and traditional outfits, Deepak Perwani caters to a discerning clientele looking for exclusive, premium-quality fashion.
| Brand | Price Range (PKR) | Website | |
| Deepak Perwani | 20,000 – 100,000 | @deepakperwani | deepakperwani.com |
Best Pakistani Clothing Brands for Kids
For parents seeking quality and style for their little ones, Pakistan offers some excellent kids’ clothing brands. With vibrant colors, comfortable fabrics, and trendy designs, these brands provide a variety of options that make dressing up kids both fun and functional.
1. Bachaa Party
Bachaa Party is a popular choice among Pakistani parents for its extensive collection of children’s clothing, toys, and accessories. Known for high-quality and trendy designs, Bachaa Party provides options that are both comfortable and durable. The brand offers a range of styles suitable for daily wear and special occasions, appealing to every budget with a wide price range.
| Brand | Price Range (PKR) | Website | |
| Bachaa Party | 500 – 5,000 | @bachaa_party | bachaaparty.com |
2. Featherhead
Featherhead is a premium kidswear brand that emphasizes stylish yet comfortable clothing for boys and girls. With a focus on quality of fabrics and unique designs, the brand offers a mix of casual and formal wear, making it a preferred choice for parents who want their little ones to look fashionable and feel comfortable.
| Brand | Price Range (PKR) | Website | |
| Featherhead | 1,200 – 6,000 | @featherheadpk | featherheadpk.com |
3. Hopscotch
Hopscotch is loved for its playful and vibrant kids’ clothing. With fun prints, adorable embellishments, and durable fabrics, Hopscotch’s collection is perfect for parents seeking both practicality and style for their children’s daily wear and special outfits.
| Brand | Price Range (PKR) | Website | |
| Hopscotch | 600 – 3,000 | @hopscotchpk | hopscotch.pk |
4. Babyshop Pakistan
Babyshop is a popular retail chain in Pakistan, offering a vast selection of children’s clothing from both local and international brands. Known for its variety and affordability, Babyshop provides parents with a one-stop shop for all baby and kidswear needs, including casual, formal, and accessories.
| Brand | Price Range (PKR) | Website | |
| Babyshop | 700 – 4,000 | @babyshoppk | babyshopstores.com |
5. Edenrobe Kids
Edenrobe Kids is known for its trendy and chic designs that cater to both boys and girls. The brand offers a fashionable collection that balances style with comfort, using high-quality fabrics that make all-day wear enjoyable for kids.
| Brand | Price Range (PKR) | Website | |
| Edenrobe Kids | 900 – 3,500 | @edenrobekids | edenrobe.com |
Best Western Clothing Brands
Western wear has become a significant part of Pakistan’s fashion landscape, with brands catering to a range of preferences and budgets. Whether you’re looking for trendy casual outfits or something more formal, these brands bring international fashion trends to the local market.
1. Hustle N Holla
Hustle N Holla offers chic, fashion-forward styles aimed at young women. Their collection includes trendy tops, skirts, pants, and dresses with modern cuts and prints, perfect for casual wear. With affordable pricing, Hustle N Holla appeals to style-conscious customers who want the latest trends without spending excessively.
| Brand | Price Range (PKR) | Website | |
| Hustle N Holla | 1,500 – 5,000 | @hustlenholla | hustlenholla.com |
2. ROBES
ROBES specializes in offering stylish and budget-friendly western clothing. Their range includes everything from casual tops to semi-formal dresses, making it suitable for multiple occasions. Known for their affordability, ROBES targets customers who want to stay updated with fashion trends while sticking to a budget.
| Brand | Price Range (PKR) | Website | |
| ROBES | 2,000 – 6,000 | @robespk | robespk.com |
3. Zeen
Zeen focuses on stylish western wear with a flair for premium fabrics and vibrant designs. Their clothing is versatile, suitable for both everyday wear and formal events. Known for quality and detail, Zeen offers trendy options that balance comfort and elegance for work, parties, or casual settings.
| Brand | Price Range (PKR) | Website | |
| Zeen | 1,800 – 5,500 | @zeenwoman | zeenwoman.com |
4. The Chintz
The Chintz offers a range of western wear that reflects contemporary global fashion trends. With a collection featuring tops, trousers, dresses, and skirts, this brand caters to diverse tastes, providing stylish options for both casual and semi-formal occasions.
| Brand | Price Range (PKR) | Website | |
| The Chintz | 1,200 – 4,000 | @thechintzofficial | thechintz.com |
5. Outfitters
Outfitters is a household name in Pakistani fashion, especially popular among youth for its trendy casual wear. From T-shirts and hoodies to jeans and jackets, Outfitters offers styles that blend global trends with local tastes, attracting young shoppers who value both fashion and affordability.
| Brand | Price Range (PKR) | Website | |
| Outfitters | 1,500 – 6,000 | @outfitterspk | outfitters.com.pk |
Best Eastern Clothing Brands
Eastern wear holds a special place in Pakistan’s fashion scene, blending tradition with modern aesthetics. From elegant everyday attire to intricate formal ensembles, local brands offer something for every occasion. These collections celebrate cultural heritage while keeping up with evolving trends, making eastern fashion both timeless and contemporary.
1. Alkaram Studio
Alkaram Studio offers a diverse selection of eastern wear, including unstitched fabrics, ready to wear outfits, and accessories. Known for its quality fabrics and detailed embroidery, the brand frequently updates its collections to reflect current fashion trends. Alkaram’s designs balance traditional and contemporary elements, making it popular for both casual and formal wear.
| Brand | Price Range (PKR) | Website | |
| Alkaram Studio | 1,500 – 15,000 | @alkaramstudio | alkaramstudio.com |
2. Maria B
Maria B is a highly reputable brand, offering a wide variety of clothing options for different occasions. From intricate bridal-wear and sophisticated formal outfits to comfortable casual clothing and trendy luxury pret, Maria B’s collections are crafted with attention to detail, using high-quality fabrics and embellishments that make each piece stand out.
| Brand | Price Range (PKR) | Website | |
| Maria B | 2,500 – 30,000 | @mariabofficial | mariab.pk |
3. Cross Stitch
Cross Stitch brings a unique approach to eastern wear, combining intricate embroidery with modern cuts. The brand’s collections, which include both unstitched and ready-to-wear options, are a blend of traditional and contemporary styles. Known for its quality craftsmanship, Cross Stitch frequently collaborates with designers to create exclusive collections.
| Brand | Price Range (PKR) | Website | |
| Cross Stitch | 2,000 – 12,000 | @crossstitchpk | crossstitch.pk |
4. Warda
Warda is known for vibrant prints and affordable eastern wear, specializing in unstitched fabrics and ready-to-wear collections. With options like lawn suits, embroidered outfits, and festive wear, Warda brings style and comfort to summer wardrobes. The brand’s affordability and diverse range make it accessible to a broad audience.
| Brand | Price Range (PKR) | Website | |
| Warda | 1,500 – 10,000 | @wardapk | warda.com.pk |
5. Zellbury
Zellbury offers a trendy selection of eastern wear, including unstitched and ready-to-wear outfits, along with accessories. Known for its affordability and stylish designs, Zellbury is ideal for budget-conscious shoppers who still want high-quality, seasonal collections that stay up-to-date with fashion trends.
| Brand | Price Range (PKR) | Website | |
| Zellbury | 1,000 – 7,000 | @zellbury | zellbury.com |
Honorable Mentions in Pakistan’s Fashion Scene
If you want to look even further into the fashion scene of the country, then we suggest you pay a visit to the following honorable mentions:
- Affordable Finds: Discover stylish pieces at Saya, So Kamal, and Orient if you’re a budget-conscious shopper.
- Luxury Icons: Elevate your wardrobe with HSY, Elan, and Faraz Manan if you’re here for premium designs.
- Trendy Youth Picks: Stay ahead with Breakout, ONE, and Mango Pakistan if you’re looking for more trendy and contemporary styles.
Frequently Asked Questions (FAQs)
What are some must-have wardrobe essentials for every season?
Wardrobe essentials vary by season but typically include comfortable basics like breathable fabrics for summer and warm layers for winter. Accessories such as scarves, belts, and versatile footwear also enhance seasonal outfits.
How can I balance comfort and style in everyday wear?
Choose clothing with a relaxed fit and high-quality, breathable fabrics. Opt for neutral colors and simple patterns that can be easily mixed and matched for a polished yet comfortable look.
What factors should I consider when shopping for formalwear?
Look for well-tailored pieces, durable materials, and timeless designs. Make sure to select clothing that matches the setting, whether for business, weddings, or formal gatherings.
How can I maintain the longevity of my clothes?
Follow the care instructions on garment labels, avoid over-washing, and store delicate fabrics properly. Regularly folding, ironing, and using garment bags for special pieces also helps preserve them.
What are some tips for online shopping to ensure the right fit?
Review the size charts carefully and compare them with your measurements. Reading customer reviews and understanding return policies can also help in case the size or fit isn’t as expected.
How can I incorporate sustainable practices into my fashion choices?
Opt for brands that prioritize eco-friendly fabrics and ethical manufacturing processes. You can also recycle or donate old clothes and invest in timeless pieces that last longer.
What are the latest trends in casual wear?
Casual wear trends evolve every season but often feature comfortable fabrics, neutral tones, minimal prints, and multifunctional designs that suit both indoor and outdoor activities.
Are accessories important in everyday styling in 2024?
Yes, accessories like watches, bags, and jewelry can instantly elevate any look and allow you to personalize outfits without buying new clothing frequently.
How do I choose the right outfit for festive or cultural events?
Consider the event’s significance, dress codes, and your personal preferences. Opt for elegant designs and vibrant colors that align with the theme while ensuring you feel comfortable throughout the event.
