Dawlance, Pakistan’s foremost home appliances manufacturer, has unveiled its latest range of premium products, under the banner of “Dawlance Prima Line – Designed for Better.”
Tailored specifically for the Pakistani market, this innovative product lineup continues Dawlance’s tradition of delivering cutting-edge solutions to meet the evolving needs of consumers.
As a wholly-owned subsidiary of Arcelik, the flagship of Turkey’s Koc Group and Europe’s largest manufacturer, Dawlance benefits from investments and technological expertise to develop groundbreaking technologies in Pakistan.
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The ‘Dawlance Prima’ series epitomizes modernity and elegance, offering state-of-the-art technology and sleek designs tailored to enhance the lifestyles of Pakistani consumers.
The debut product category of the Dawlance Prima Line, the No-Frost Refrigerator, addresses the unique challenges and preferences of the Pakistani market. Equipped with special features to ensure reliable performance despite energy scarcity and rising prices, the product tackles issues like power fluctuations and load-shedding.
Crafted with top-notch European technologies and quality standards, Dawlance Prima Line products aim to set new benchmarks for innovation, efficiency, and aesthetics. Additional products under the Dawlance Prima Line will be introduced in Pakistan by the end of 2024.
Highlighting the contribution of Arcelik’s international experience and innovation expertise to the Pakistani market, Mr. Can Dincer, Chief Commercial Officer of Turkey and South Asia at Arcelik, expressed pride in launching Pakistan’s first premium product line, Dawlance Prima. He emphasized the company’s commitment to providing Pakistani customers with innovative and sustainable products and solutions.
Mr. Dincer further underscored Pakistan’s potential as a key developing market for local manufacturing, R&D, and future export hubs, expressing confidence in further investments in production, technology, retail, and customer experience in the country.
Mr. Umar Ahsan Khan, CEO of Dawlance, hailed the launch of the Dawlance Prima Line as a significant milestone in elevating the quality of home appliances in Pakistan. He highlighted that the No Frost Refrigerator is the first product category in this groundbreaking lineup, which will feature a wide array of high-end products with advanced technologies and sophisticated designs.
The introduction of the Dawlance Prima Line signals a new era of advancement, reflecting the company’s vision to exceed customer expectations and redefine standards of quality and sophistication. As the Prima Line expands into various product categories, Dawlance remains dedicated to enhancing the standard of living for consumers across Pakistan.
With over 300 million Euros invested by Arcelik in Dawlance, the company’s research and development efforts have led to the creation of numerous new technologies, promising significant energy conservation benefits. With a local R&D center established in Pakistan and support from Turkish engineers, Dawlance is committed to fostering global collaboration and diversification, enabling self-reliance in producing European-quality products for the Pakistani market.
