Baldur’s Gate 3 developer Michael Douse hinted that Rockstar Games might raise the price of the much-anticipated Grand Theft Auto (GTA) 6 above the current industry standard. While neither Rockstar Games nor its parent company, Take-Two Interactive, has disclosed specifics or pricing, many gaming experts believe the game may cost more than usual.
Douse took to X (formerly Twitter) to suggest that game prices should be higher than the standard $70 due to rising production costs and inflation. He remarked, “Almost all games should cost more at a base level because the cost of making them (inflation, for one) is outpacing pricing trends… Everyone’s just waiting for GTA VI to do it.”
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This sentiment aligns with Take-Two Interactive CEO Strauss Zelnick, who earlier this year advocated for higher prices for AAA games, based on their “per hour value” of gameplay. Zelnick emphasized that games should be priced according to the entertainment value they provide.
Take-Two Interactive previously announced that GTA 6 would launch in Fall 2025, with Rockstar Games confirming its release for PlayStation 5 and Xbox Series X/S. However, a release date for the PC version has not yet been revealed. The only trailer released so far indicates that GTA 6 will be set in a fictional version of Vice City, inspired by Miami, and will feature the franchise’s first playable female character.
