Instagram has expanded its presence beyond smartphones by launching its TV app on Google TV devices. The move follows its earlier release on Amazon Fire TV in late 2025. This step shows Meta’s push to enter the growing big-screen streaming market, which is currently led by platforms like YouTube.
With this update, Instagram users can now watch Reels, photos, and posts directly on their television screens. The company said the app interface has been redesigned for TV viewing. It works smoothly with a standard remote control.
Content is arranged into categories such as comedy, music, sports, and lifestyle. Reels play automatically in a continuous sequence. This creates a TV-style experience without the need to scroll manually. The design aims to make viewing more relaxed and convenient.
Instagram has also optimized regular posts for widescreen displays. Photos and carousel posts adjust to fit larger screens. Vertical videos keep their original format. However, layout changes help prevent awkward framing. Captions and text appear larger. This makes them easier to read from a distance.
Although the TV version focuses on passive viewing, it still allows basic interaction. Users can like videos, view comments, and reshare content. These features work without switching back to a mobile device. Up to five accounts can also be added to one TV app. This makes it easier for families to use the service.
Setting up Instagram on Google TV is simple. Users need to download the app from the Google Play Store. After opening it, they can log in by scanning a QR code or entering credentials manually.
At present, the feature is available only in the United States. The company is expected to expand availability to other regions later.
The TV app launch comes after several recent updates. Earlier this month, Instagram introduced Valentine’s Day-themed fonts, stickers, and chat designs. These features were added to Stories, Reels, and direct messages.
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Industry analysts say this expansion reflects changing viewing habits. More users now prefer watching short-form videos on larger screens. By entering this space, Instagram aims to strengthen engagement and compete in the home entertainment market.
