WhatsApp has introduced a new privacy-focused feature called “incognito chats” for conversations with Meta AI. The update is designed to give users more control over sensitive discussions by preventing chat history from being stored or accessed later.
According to the company, the new feature allows users to have private conversations with Meta AI that disappear after use. Once the incognito mode is activated, the discussion is not saved in chat history and cannot be viewed again by either the user or the company.
The latest WhatsApp feature is aimed at users who discuss personal topics such as health, finances, relationships, or emotional concerns. Meta says the system offers a strong level of privacy, although it works differently from traditional end-to-end encryption used in regular chats.
Currently, the incognito chat option only supports text-based conversations with Meta AI. Voice and multimedia support have not been introduced yet.
Meta stated that the goal of the feature is to make AI interactions feel safer and more private for users across its platforms. The company has been expanding artificial intelligence tools globally through apps including Facebook, Instagram, and WhatsApp.
The announcement has received mixed reactions online. Many users praised the new privacy feature and described it as an important step for protecting personal conversations. Some users believe the update could encourage more people to use AI tools without worrying about their data being stored.
However, several experts also raised concerns regarding accountability and transparency. Critics questioned how harmful or misleading AI responses could be reviewed if conversations disappear permanently after the session ends.
Technology analysts say privacy features are becoming increasingly important as AI tools become more common in everyday communication. Companies are under growing pressure to protect user information while also ensuring responsible AI use.
The introduction of incognito chats reflects the wider trend of technology firms investing heavily in privacy-focused services. Experts believe users now expect more control over their personal data and online interactions.
Meta has not yet confirmed when additional features will be added to the incognito mode. However, the company indicated that it will continue improving its AI systems and expanding privacy protections in future updates.
In other news read more about: Meta Introduces AI Tool to Estimate Teen Ages for Safer Social Media
The new WhatsApp feature is expected to roll out gradually to users in different regions as Meta continues testing and refining the service.
