Donald Trump has recently launched a new business venture amidst his 2024 presidential campaign: a line of diamond-encrusted watches. Introduced on Thursday, the “Official Trump Watch Collection” features a high-end model priced at $100,000, embellished with 122 diamonds and available in three styles made of 18-karat gold. Additionally, there is a more affordable option, the “Fight Fight Fight” watch, which is priced at $499.
This latest product launch comes just 40 days before Election Day, raising concerns about the blending of business with politics. Trump’s new venture follows a series of other Trump-branded products, including silver coins, Bibles, and sneakers.
Read More: World Liberty Financial: Trump’s New Crypto Venture Sparks Controversy
According to the sales website, the proceeds from these watches do not directly support Trump’s campaign or business interests, as they operate under a “paid license agreement,” consistent with his previous business endeavors.
The release of the watch collection is particularly notable given Trump’s ongoing legal challenges, including a recent $489 million civil fraud judgment that a New York appellate court may reduce or reverse. Despite this scrutiny, Trump continues to intertwine his political persona with his entrepreneurial activities, a strategy that has been a hallmark of his brand for years.
