India’s leading tea brand, Taj Mahal Tea , has announced a remarkable milestone:  it received a Guinness World Record certification for its latest outdoor campaign, which is set in the heart of Vijayawada.

Located opposite the Vijayawada junction railway station, the billboard is a first of its kind innovation that uses rain to play the notes on the Santoor to create the symphony of Raag Megh Malhar which is the Raga of the Rains,

Megh Santoor. the advertisement, was awarded a Guinness world record title for the largest environmentally interactive billboard, on 10th Sept 2023.

Enjoy watching it!