TikTok has teamed up with the World Health Organization (WHO) in a significant effort to curb the spread of medical misinformation on its platform. This partnership aims to enhance TikTok’s fact-checking process, particularly focusing on health-related content, through collaboration with the WHO’s Fides group.
The Fides group, consisting of over 800 healthcare professionals active on social media, will work with TikTok to promote accurate and evidence-based health information. With TikTok’s global reach, this initiative is expected to extend the group’s influence across key regions such as the U.S., U.K., France, Japan, and others.
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TikTok is also making a $3 million donation to support WHO’s efforts in destigmatizing mental health conditions and fostering a more informed and empathetic online community. The Fides creators will share content on health trends and scientific research, targeting misinformation that has plagued social media, especially since the COVID-19 pandemic.
This collaboration reflects a growing need for reliable information, particularly as skepticism around health topics like vaccines has risen. The partnership hopes to counter misleading trends and ensure that TikTok’s users, especially younger audiences, receive accurate health advice.
